Luxury brands eye younger customers


The Christian Dior section at a store in Zhengzhou, capital of Henan province. [Photo by Ma Jian/for China Daily] More than four months after French fashion house Christian Dior became the first luxury brand to have an official account in China on shortvideo app Douyin, it had attracted less than 40,000 followers with the 13 short video clips it uploaded.



Read the full Zhengzhou news here

Some local news is curated - Original might have been posted at a different date/ time! Click the source link for details.

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.